social media marketing

directly connect to your target audience

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to your website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO. Social media optimization is related to search engine marketing, but is different in a variety of ways; primarily the focus of driving traffic from sources other than search engines (blogs, social channels, directories, etc), although improved search ranking is also a large benefit of successful SMO.

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There are two categories of SMO/Social SEO methods:

gaining website traffic through social media

  • Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
  • Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

why go for social media marketing?

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.

What our client to Say...

interested in working with us? checkout some of our client testimonials below!

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We would like to thank you and your team for all the hard work, we are very happy with the final results. Looking forward working together in the future on fragrance by designer updates and other new projects.

Carla and Nelson
http://www.fragrancebydesigner.com

Working with Netwide Media Group was one of the best experience I’ve ever had.
I needed my site designed using RTML, a language I was very unfamiliar with and used Netwide Media Group. It turned out to be a great decision to use them.
Not only did they work with me on my payment terms, I was also included in every step of the process and all my questions and concerns were address immediately. Miral and her team worked effectively. I am so satisfied and amazed at the great work they did, it was beyond my expectations. I will definitely work with this company again for all my RTML needs. Thanks to Marc, Miral and her team, I received exactly what I asked for.

YBN Customer Service
http://www.yourbabysneeds.com/

Once again I really appreciate the work Mike and yourself put into this and more than anything I admire the level of professionalism you both displayed throughout the process.

Joan

Hello Marc,
Thank you so much.
It has been such a pleasure to work with you and I wish you only the best. You have been an inspiration to me in your passion and dedication for your business and your willingness to always go the extra mile for your customers.
Best Regards,

Francine geller (senior marketing manager)
https://smallbusiness.yahoo.com/

Hello Marc and Mike,
I would like to thank you for all of your hard work and dedication that you have given to my company. The Site looks great! I appreciated your honesty in answering all my question and concerns I had during the development of our site. You customer service has been outstanding and i am looking forward to work with you in the future. If I know anyone looking to build a site I will make sure they call you guys. Thank you again for everything.

William Rodgers (Vice President)
http://www.foreveryoungyouthformula.com

To the team at Netwide Media Group I must say job well done! Especially, working with Marc and Mike you all were prompt. Within my budget was my main concern and you all had no problem working with that. A project that I was trying to complete for months was completed by your team in record time. Great job and my store look just the same. I’m sure when a potential customer visit my store they’ll be pleased with your work.

Suren
http://www.yourofficepros.com

Hi Marc,
I am very pleased with your company and the quality of work, it would be an honor to be added to your portfolio.

Margaret

Dear Mr. Gordon:
Thank you VERY MUCH for the refreshingly professional stance you’ve taken.
Your associate, Mr. Christopher Acebo called, and courteously made the 4-5 changes that were required. He spent at/near 20 minutes or slightly more, and did it in such a kind and professional manner that I was extremely pleased and surprised.
I want to become a “regular” client of your firm. I will be in touch in the very near future.

Ricard de La Rosa (President – Pro Piano)
http://www.propiano.com

Dear Netwide,
So far I have been very pleased. I hope you understood my hesitation. When you have a bad experience like I did, its hard to trust another company. I’m looking forward to adding products to my website… This should happen in February. I look forward to continuing to work with you. I’m going to need some help with Search Engine Placement and Updates in the future.

Miguel
http://www.origincrafts.com

Dear Netwide Media Group:

Thank you for your professionalism, expertise, and great service. If I come across anyone who needs a website built I will recommend your firm. You made me feel at ease all the way through the web building process. You answered all my questions on a timely basis. Feel free to have any potential customer call me as a referral to how you work!

Gerard

Everything looks good, thanks a lot for making those changes as quickly as you did it is greatly appreciated. Thanks for everything you did a great job, hope to work with you again soon.

Rob (Owner)

Dear Netwide Media Group:
I just logged onto Golden Bulls web site to add some content and all I can say is WOWWWWWWWWWWWWW!
I AM SOOOOOOOO IMPRESSED!
Now my imagination [and my sales presentation] are going into high gear wondering what a next level spice-up would look like when I really want to take this to the next level. We MUST stay in touch cause I want you guys to help me with the next upgrade as soon as I make a few sales. Please feel free to email or call me whenever you like. Marc, Thank you for your vote of confidence and the trust you placed in me. I will continue do my best to make you and Chris very happy that you both went out on a limb for someone you never met. Thank you, very, very much.

Al LaVery

Hi Marc

The communication with both you and Chris was good, the quality of work was also good and Chris spent a long time walking me through the Yahoo store when he finished, this was most helpful and greatly appreciated! I still have a few questions and will e-mail them to Chris but his work and your service was very helpful and I would be happy to recommend you.

Michael Smith (Payless Enterprises)

Peace and Greetings to Marc Gordon,

Thank you so very much for your professionalism that you and your company have shown me. I’m confidant that your company will be the right choice for what I am trying to accomplish. I will call you tomorrow during business hours and we can take it from there. I will fax you everything you also need.

V. Bellamy (Motivational/Personal Trainer)

We are very happy with our website and the work that Chris and Mike have done. I know that Mike has just optimized the website and I hope to see more traffic soon.

http://www.silverjewelrydepot.com

Our experience with Netwide Media Group was great, This was our third ( 3rd ) designer we have engaged to complete our site. They are professionals with an emphasis on quality of design as well as product placements. As with any project, we were eager to get our site completed and at some point became frustrated at the speed at which we thought the project should have been moving . These guys remained focus and delivered our site within the time frame promised. Finally, the training received was excellent and we are able to fully manage our back end functions.

Charmine Ellis - President
Gilbert Ellis - Vice President

Marc and Mike,

Working with the Netwide Media Group team these past few months has been a very positive experience. After explaining my vision for my website, they were able to come up with an extremely creative look. They were very professional, answering all of my questions in a timely manner and in a way in which I understood the process. I definitely recommend their services for anyone needing a website of any kind.

Amy

Thank you so much for your time, patience, creativity, hard work, and dedication to my dream of seeing Astroloetry.com come to life.

Stephanie

Dear Marc,
Mike has worked out great with the project. You guys did a great Job on the site! I will be glad to be a reference to you folks.

Rich
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