search engine optimization
What is Search Engine Optimization?
What is Search Engine Optimization? Search Engine Optimization (SEO) is the science of search as it relates to marketing/advertising on the internet. SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. It is mostly technical and methodical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic or natural sections of search engine results pages. It is not just technical, nor copywriting, nor link exchange, nor search engine submissions, but an intricate blend of over a hundred variables into the fabric of a web site. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.
portfolioSEO techniques
strategies + techniques + tactics
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
There are no Search Engine Optimization secrets — just ranking and placement methodologies/techniques to follow in order to beat your competition in obtaining a high ranking for desired search keywords. The objective of Search Engine Optimization is to increase web visitor counts by increasing your page rank within the results of searches using the most appropriate keywords describing the content of your site. Proper Search Engine Optimization requires that you beat your competition. Knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good page ranking excludes keyword spamming on search engines, instead carefully selecting your unique/non-generic keywords in conjunction with a variety of other techniques. Below you will find a Framework for SEO…
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What our client to Say...
interested in working with us? checkout some of our client testimonials below!
Hello Marc and Mike,
I would like to thank you for all of your hard work and dedication that you have given to my company. The Site looks great! I appreciated your honesty in answering all my question and concerns I had during the development of our site. You customer service has been outstanding and i am looking forward to work with you in the future. If I know anyone looking to build a site I will make sure they call you guys. Thank you again for everything.
William Rodgers (Vice President)
http://www.foreveryoungyouthformula.com
Marc and Mike,
Working with the Netwide Media Group team these past few months has been a very positive experience. After explaining my vision for my website, they were able to come up with an extremely creative look. They were very professional, answering all of my questions in a timely manner and in a way in which I understood the process. I definitely recommend their services for anyone needing a website of any kind.
Amy
Our experience with Netwide Media Group was great, This was our third ( 3rd ) designer we have engaged to complete our site. They are professionals with an emphasis on quality of design as well as product placements. As with any project, we were eager to get our site completed and at some point became frustrated at the speed at which we thought the project should have been moving . These guys remained focus and delivered our site within the time frame promised. Finally, the training received was excellent and we are able to fully manage our back end functions.
Charmine Ellis - President
Gilbert Ellis - Vice President
Hi Marc,
I am very pleased with your company and the quality of work, it would be an honor to be added to your portfolio.
Margaret
Dear Mr. Gordon:
Thank you VERY MUCH for the refreshingly professional stance you’ve taken.
Your associate, Mr. Christopher Acebo called, and courteously made the 4-5 changes that were required. He spent at/near 20 minutes or slightly more, and did it in such a kind and professional manner that I was extremely pleased and surprised.
I want to become a “regular” client of your firm. I will be in touch in the very near future.
Ricard de La Rosa (President – Pro Piano)
http://www.propiano.com
Hi Marc
The communication with both you and Chris was good, the quality of work was also good and Chris spent a long time walking me through the Yahoo store when he finished, this was most helpful and greatly appreciated! I still have a few questions and will e-mail them to Chris but his work and your service was very helpful and I would be happy to recommend you.
Michael Smith (Payless Enterprises)
Dear Netwide,
So far I have been very pleased. I hope you understood my hesitation. When you have a bad experience like I did, its hard to trust another company. I’m looking forward to adding products to my website… This should happen in February. I look forward to continuing to work with you. I’m going to need some help with Search Engine Placement and Updates in the future.
Miguel
http://www.origincrafts.com
Hello Marc,
Thank you so much.
It has been such a pleasure to work with you and I wish you only the best. You have been an inspiration to me in your passion and dedication for your business and your willingness to always go the extra mile for your customers.
Best Regards,
Francine geller (senior marketing manager)
https://smallbusiness.yahoo.com/
Everything looks good, thanks a lot for making those changes as quickly as you did it is greatly appreciated. Thanks for everything you did a great job, hope to work with you again soon.
Rob (Owner)
Working with Netwide Media Group was one of the best experience I’ve ever had.
I needed my site designed using RTML, a language I was very unfamiliar with and used Netwide Media Group. It turned out to be a great decision to use them.
Not only did they work with me on my payment terms, I was also included in every step of the process and all my questions and concerns were address immediately. Miral and her team worked effectively. I am so satisfied and amazed at the great work they did, it was beyond my expectations. I will definitely work with this company again for all my RTML needs. Thanks to Marc, Miral and her team, I received exactly what I asked for.
YBN Customer Service
http://www.yourbabysneeds.com/
To the team at Netwide Media Group I must say job well done! Especially, working with Marc and Mike you all were prompt. Within my budget was my main concern and you all had no problem working with that. A project that I was trying to complete for months was completed by your team in record time. Great job and my store look just the same. I’m sure when a potential customer visit my store they’ll be pleased with your work.
Suren
http://www.yourofficepros.com
Dear Netwide Media Group:
Thank you for your professionalism, expertise, and great service. If I come across anyone who needs a website built I will recommend your firm. You made me feel at ease all the way through the web building process. You answered all my questions on a timely basis. Feel free to have any potential customer call me as a referral to how you work!
Gerard
Dear Marc,
Mike has worked out great with the project. You guys did a great Job on the site! I will be glad to be a reference to you folks.
Rich
We are very happy with our website and the work that Chris and Mike have done. I know that Mike has just optimized the website and I hope to see more traffic soon.
http://www.silverjewelrydepot.com
Dear Netwide Media Group:
I just logged onto Golden Bulls web site to add some content and all I can say is WOWWWWWWWWWWWWW!
I AM SOOOOOOOO IMPRESSED!
Now my imagination [and my sales presentation] are going into high gear wondering what a next level spice-up would look like when I really want to take this to the next level. We MUST stay in touch cause I want you guys to help me with the next upgrade as soon as I make a few sales. Please feel free to email or call me whenever you like. Marc, Thank you for your vote of confidence and the trust you placed in me. I will continue do my best to make you and Chris very happy that you both went out on a limb for someone you never met. Thank you, very, very much.
Al LaVery
Once again I really appreciate the work Mike and yourself put into this and more than anything I admire the level of professionalism you both displayed throughout the process.
Joan
We would like to thank you and your team for all the hard work, we are very happy with the final results. Looking forward working together in the future on fragrance by designer updates and other new projects.
Carla and Nelson
http://www.fragrancebydesigner.com
Peace and Greetings to Marc Gordon,
Thank you so very much for your professionalism that you and your company have shown me. I’m confidant that your company will be the right choice for what I am trying to accomplish. I will call you tomorrow during business hours and we can take it from there. I will fax you everything you also need.
V. Bellamy (Motivational/Personal Trainer)
Thank you so much for your time, patience, creativity, hard work, and dedication to my dream of seeing Astroloetry.com come to life.
Stephanie